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HDR, or High Dynamic Range, is a TV feature that allows screens to give you improved contrast, more accurate colours, and more vivid pictures.

HDR (High Dynamic Range) improves the contrast between very dark and very light colours on a TV screen.

HDR technology means you can see everything happening on screen the way it was intended, with true-to-life colours, shadows and detail – giving the ultimate TV viewing experience.

Although 4K TV is great on its own, a 4K HDR picture will seem even brighter and more detailed, particularly with darker scenes in films and TV shows – HDR doesn’t just improve the TV’s brightness.

It can also enhance the colours you’ll see, making them appear to pop with more vibrancy and detail.