We’re Highly Commended at the IER Awards 2026

We’re delighted to announce that Mitchell & Brown has received a Highly Commended award for Best Marketing & Advertising Campaigns at the IER Awards 2026.

After being shortlisted as a finalist alongside several leading names from across the electrical retailing industry, we received this recognition for the launch campaign supporting Freely across our newest range of Mitchell & Brown TVs.

Freely gives viewers a simple way to stream live and on-demand television over Wi-Fi, bringing together content from the UK’s major broadcasters within one easy-to-use service. Our latest TV range combines Freely with excellent picture quality, user-friendly smart features and a wide choice of screen sizes for different rooms and viewing requirements.

To support the launch, we created an integrated marketing campaign that included digital advertising, retailer communications, in-store point-of-sale materials, social media content and consumer-focused promotion. The campaign was designed to explain the benefits of Freely while supporting our independent retail partners and encouraging customers to visit their local electrical retailer.

The IER Awards have celebrated excellence across the electrical retailing industry for more than 30 years, making this recognition a fantastic achievement for our brand and everyone involved.

We would like to thank our team, retail partners and everyone who supported the campaign and helped make the launch of our Freely TV range such a success.