mitchell and brown

Mitchell & Brown is set to further strengthen its ties with the UK’s independent retailers by exhibiting at the popular Euronics Showcase event for the first time.

This exclusive Euronics members event has become the UK’s largest trade-only expo for the electrical retail sector and is run by the buying group to drive business through its members for the year ahead. Held at the prestigious NEC in Birmingham on the 24th and 25th April, the event showcases the latest electrical products for the home from the biggest brands in the business.

With a growing list of Euronics member stores becoming Mitchell & Brown TV retailers, the brand has taken to the show floor for the first time with sales agency partner Big Red Sales.

Revealing some of its new TV models for 2022 and plans for the peak season ahead, there will also be a raft of show-only offers, including up to 15% discount on models for display with Mitchell & Brown’s “one for show, one to go” Stocking Plan.

Euronics members attending the show can meet company directors Dan Brown and Rob Greenlees, and discuss the benefits of retailing Mitchell & Brown TVs. These include a class-leading 7-year warranty, strong margins, exclusive independent retail channel and cutting-edge technology from tech-partner, Vestel.

With Mitchell & Brown’s latest Smart TVs switching to the Android TV platform, the brand is now competing head-to-head with the ‘big 4” TV players across technology, performance, ease of use and sleek industrial design with near borderless screens. The company also offers a strong range of smaller screens and TV/DVD player combi models, ideal for secondary rooms in the home.

Mitchell & Brown Director of Operations, Dan Brown, commented “Exhibiting at the Euronics Showcase for the first time is a huge step for the Mitchell & Brown brand as we join some of the industry’s biggest players at the UK’s biggest electrical retail trade event. We are looking forward to meeting our existing customers, showcasing some of our new 2022 range and meeting new Euronics members interested in our exclusive independents-only brand.”

The Euronics Showcase is exclusive to Euronics member retailers and will be held at the NEC, Birmingham on the 24th and 25th of April 2022. Mitchel & Brown will be joining the Big Red Sales team on Stand 300.

Book a meeting with Mitchell & Brown at the Showcase contact sales@mitchellandbrown.co.uk or contact your local Big Red Sales agent.