Mitchell & Brown has strengthened its sporting promotion for 2022 with match day sponsorships and activities to build brand awareness and drive consumers into independent retail.
We have started driving customer awareness of our brand and its TVs through pitch-side promotion at key Bolton Wanderers football matches.
Kicking off our 2022 strategy to drive customers into independent high street stores, we opened a year of sporting promotion with full match-day sponsorship of the January BWFC vs Wycombe Wanderers game.
Sponsorship included pitch side LED display board advertising throughout the game, a full-page advert in the day’s match programme and big-screen advertising on the ground’s main display board. Attendees in the ground on the day totalled over 12,500 potential customers, both local to Bolton and visitors from High Wycombe and Buckinghamshire.
“We have had close links with Bolton Wanderers for many years and continue to support the club and local community,” says Dan Brown, Operations Director at Mitchell & Brown. “Becoming a full match day sponsor brand really raises our profile with not only home supporters locally, but also the away supporters and those that have tuned into the game on the official live match day streaming service iFollow, enabling fans to watch live from any device or location.”
“Our 7-year guarantee message is extraordinarily strong, and this was highlighted across the digital billboards and electronic signage at pitch side. We like to think it as 7:2 for the home Mitchell & Brown team against other manufacturers two-year warranties.”
Our parent brand, TVD Group also used the BWFC vs Wycombe Wanderers match as a hospitality event, hosting partners from Vestel and presenting Chris Moore, B2B Sales manager at Vestel, with a signed shirt from the Wycombe team before the match.
“With the sporting calendar looking very much ‘back on’ for 2022, sporting events are likely to provide a huge draw and attention grab to UK consumers suffering from two years of mass event restrictions,” adds Dan. “We are looking forward to announcing new sponsorships and sporting promotions to support our retail network throughout the year.”