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Mitchell & Brown goes live on Sky Sports with BWFC

Mitchell & Brown will light up the airwaves on the 23rd of August in front of Sky Sports’ 8m subscribers across the UK and Ireland. 

Sponsoring the Bolton Wanderers vs Aston Villa clash in the second round of the EFL Cup, Mitchell & Brown will appear on the digital signage boards around the stadium, with the match broadcast live to Sky Sports subscribers from 7pm (19.45pm Kick Off). With the TVD Group’s 25-year relationship with BWFC, sponsorship of the match also includes a full-page Mitchell & Brown advert in the day’s match programme and big-screen advertising on the ground’s main LED display board.

TVD Group Operations Director, Dan Brown, commented, “With a prestigious Premier League club visiting Bolton’s newly refurbished stadium and Sky covering the game live, we are really driving Mitchell & Brown brand awareness across the UK to support our retailers nationwide. This is a big event for local football fans too, with over 18,000 potential Mitchell & Brown customers expected to attend the match, alongside local TV and radio coverage.

The pitch-side LED advertising boards will feature scrolling Mitchell & Brown branding and highlight features, such as the brand’s 7-year guarantee on all TV models, at various intervals throughout the game. 

Tune in to Sky Sports from 7pm (Kick off 7.45pm) 23rd Aug 2022.