Mitchell & Brown who has a long-standing relationship with Bolton Wanderers Football Club (BWFC), after being the very first ‘back of the shirt’
sponsor in 2017, has recently supplied the clubs catering providers, the Bolton Whites Hotel with 30 screens to replace their dated menu boards with digital screens to go above various matchday food kiosks around the stadium.As a part of the club’s #MadeInBolton campaign, they not only chose to appoint Bolton born and raised coaching staff, but they also took the community spirit off the field by appointing Bolton-based Mitchell & Brown to supply their matchday screens.The installation included two different models of Mitchell & Brown TVs, to match the specific needs of the stadium’s displays.
Mitchell & Brown 43″ F Range TV
The 43-inch TV selected from the Mitchell & Brown F range provides full 1080p HD display with several connection options including, USB, HDMI and PC input. This was selected as a perfect ‘supporting screen’ for displays on the smaller food kiosk stands around the stadium, and the variety of connection options allows one of the intuitive MySign software to be plugged straight into the TV.
Mitchell & Brown 55″ 4K Ultra HD TV
The 55-inch 4K display was specified to be the feature screen to provide crystal clear graphics and menu boards for a better matchday experience. With a 4K display, the higher resolution screens allow content to be viewed from further away, crucial for busy football matches for the larger kiosk stands around the University of Bolton stadium.
Daniel Brown, Director of Mitchell & Brown, commented: “We have a long history with Bolton Wanderers Football Club, and with our head office being in Bolton, we have many fans of the club in the business. This project was certainly close to our heart and the team were proud to have been involved, especially with the community spirit of #MadeInBolton being a prominent message within the club.”