The winner of our Mitchell & Brown Summer of Sport window display competition has been chosen.
Celebrating the return of large sporting events giving a boost to the TV market, the campaign encouraged retailers to channel their creative skills by designing and installing an eye-catching window display themed around the summer’s packed sporting schedule. Amidst the tennis rackets, rugby balls and Olympic paraphernalia, the display needed to showcase our key selling points, including the seven-year warranty, British heritage and class-leading customer service and support.
The trade campaign was supported by a consumer prize draw promotion running at the same time. This encouraged consumers into store and enticed would-be TV purchasers to investigate the Mitchell & Brown TV range. The draw offered three lucky Mitchell & Brown TV customers their money back on the TV purchased during the summer sporting promotion.
The top prize for retail winners was TVs up to the value of £2000 at SRP, with products worth £699.99 and £529.99, respectively, for the two runners up. We helped generate additional exposure for competing stores through various marketing platforms and social media over the summer period.
The top three winners were chosen by the keen eye of independent judge, Retra Chief Executive, Howard Saycell. They were:
• Gold: Michael R Peters (Tavistock Sound & Vision) Bedford.
With so many outstanding retailer entries received throughout the campaign, we celebrated by creating a trio of Highly Commended accolades. Howard selected three more window displays that slipped just outside the medal positions. Highly Commended went to:
• H.R Hodge, South Petherton.
• Thames View, Leigh-on-Sea.
• Nantwich TV, Nantwich.
“The Summer of Sport campaign was an outstanding success thanks largely to the support and creativity of our retail partners,” commented Dan Brown, Operations Director at Mitchell & Brown.
“It was our most ‘joined-up’ consumer and trade promotion to date, designed to drive customers to retail stores and help them engage with Mitchell & Brown TVs once they were there – all while celebrating the feel-good factor of an epic summer of sport across TV programming. With a good spike in sales across all participating retailers, we will certainly be looking to create more joined-up consumer and trade promotions into the season ahead,” added Dan.